Green Business Solutions

Article Summary

John S Veitch
The Network Ambassador

Compared with traditional business thinking, the "rate of return" on green business ideas looked small.
But it depends on what you measure. All green business ideas produce value that isn't captured as monetary returns.
We cannot build a better world based on the idea that the economy can GROW indefinitely.
In the USA, and many developed countries, real wages have been falling for about 30 years.
There is much wrong with what we are trying to do which tends to close the future.
The present economic system is using more resources than the earth can sustain. We are destroying the environment we depend on for life.
In 2007 Sir Nicholas Stern predicted a 20% decline in future economic activity caused by environmental degradation.
This could be an opportunity for new investment that will transform the economy to make better use of our scarce resources.
The recovery of the economy won't be quick. The peak oil problem hasn't been solved, it's just that demand for oil is subdued.
We need to have alternative means of supplying our transport needs, and green ways of meeting our non-transport energy requirements.
We need to solve the climate change problem, to move away from the use of fossil fuels as energy sources and apply long term thinking to the recovery process.
Coal mining is a problem. There is a lot of talk about "clean coal" or "green coal" but is seems to be all green wash at the moment.

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